For businesses, with the exit of summer comes a season to flourish. Fall. As the chill sets in, people expect the best of times as a precursor to the exciting holiday season. This presents quite a lot of opportunities for businesses to brand themselves and get some much-needed visibility for the rest of the year. There are many ways to do that.
But in this blog, we will be looking at a “branding tool” that’s being slept on.
Hoodies.
The comfy clothing that we all use to lounge around has the potential to elevate your branding in more ways than one. Let’s explore 6 ways how hoodies work great in your promotional arsenal, transforming your brand when fueled by some creativity.
1. More Visibility: Free Mobile Advertisements
How impactful would it be if a hoodie that showcases your brand, say, its logo and tagline, is seen being worn by people on a busy street? The message your brand displayed in those hoodies will be seen by a lot of people, while the wearer gets the satisfaction of wearing something nice and endorsing a brand that values them. This is one of those reasons why many businesses are buying custom hoodies in bulk for branding and merchandising. This trend has also contributed to the growth of Sport-Tek hoodies wholesale in the market – one of those wholesale apparel brands that offer value-priced hoodies that don’t require businesses to invest a lot.
2. Cohesive Brand Identity: Employee Uniforms
Ever seen a store recently where the employees were wearing branded hoodies? Seems to be a trend that’s gaining momentum these days, especially considering the post-covid work culture revolution.
Many businesses are now making sure their employees have a work environment that they can enjoy while working, where they’re comfortable and happy. An environment where people wear branded polos and work like robots is considered outdated now. The polos are getting replaced by brand hoodies that effectively unify the staff and make them feel comfortable and valued while showcasing the brand’s own values to visiting customers. Plus, employees are more likely to wear them outside work, giving a brand extra promotional mileage.
3. Better Loyalty & Customer Retention: Incentives for Brand Advocates
Who doesn’t love free stuff? A brand can reward its loyal customers with branded hoodies because the apparel has a high perceived value. It’s a win-win: they get a comfy addition to their wardrobe, and the brand gets invaluable word-of-mouth marketing. But because this strategy is getting a bit too common, the brand has to get creative with it by bringing in some sense of exclusivity with the hoodie designs. The key is to stand out so the customers feel like they just got something exotic. This subsequently raises the brand’s value in their perception.
4. Stand Out Presence: Company Swag
Standing out is what every brand struggles to nail, be it at conferences or trade shows. The time-tested tactic is to use swag items to make an impression. But people don’t need branded USB drives and water bottles anymore. Once again, the high perceived value of the hoodie as a versatile apparel can get the job done. They are certainly going to be used more. With the brand’s logo and message subtly displayed on them, the brand itself gets longer visibility even after an event. Once again, the brand can invest in wholesale hoodies, going for unique styles from budget-friendly brands like Port & Company hoodies wholesale. Port & Company is yet another wholesale brand that specializes in very affordable, top-quality corporate swag apparel.
5. Increased Brand Engagement: Hoodies As Giveaways
For a growing brand, a great social media presence can make all the difference in the world.
By running hoodie giveaway contests, a brand can ask followers to engage with the brand, publicize user-generated content, and even endorse the brand for even better rewards. This strategy increases engagement, expands reach, and creates a buzz around the brand’s products or services.
6. Improved Reputation: Creative Design Collaborations
A brand can collaborate with popular influencers in its niche, to say, design custom hoodies as exclusive merchandise. This, when done right, can expose the brand to new audiences while also elevating its value among existing audiences. The impact can be huge depending on the influencer. As a matter of fact, the strategy combines the impact of celebrity endorsement with the practicality of wearable marketing.
Wrap Up
These are “just” 6 ways how something as humble as a hoodie can give a brand an edge. There are several promotional items that offer a serious marketing punch when leveraged in a creative marketing strategy. In the world of branding, offering value delivers maximum impact. Hoodies can give your brand an edge when it comes to value.
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