Small Automations, Big Returns: Messaging Strategies for Creators

Ever wondered how creators make more money with less time on their hands?

Hint: It’s not magic. It’s not even a special course.

It’s automations.

Top creators these days automate simple messages to engage fans, boost retention, and drive more revenue. Yes. Messages.

And you know what?

Most take less than 30 minutes to make.

The issue:

Creators spend way too much time manually replying to messages, emails, comments etc. They’re burning hours of their day responding one-on-one, missing opportunities, and never having the ability to scale.

Except they don’t have to.

Here’s what you’ll learn:

• Why Messaging Automations are Important for Creators
• 4 Best Messaging Automations To Setup
• How To Keep Things Personal

Why Messaging Automations are Important for Creators

The Creator Economy is exciting. Seriously, it could be worth $480 billion by 2027. That’s huge.

But unlike traditional markets, the Creator Economy is crowded. With over 200 MILLION creators across the globe; it’s easier than ever to get lost in the noise.

But here’s the kicker…

Successful creators aren’t always the ones pushing out the most content. Instead, they excel at nurturing genuine relationships with their fans through regular, useful communication.

Automations are how creators will begin to scale their business. It takes care of repetitive tasks so creators have more time to create.

Building relationships is critical for content creators who rely on subscriptions or tips as a main source of revenue. The ability to set the tone for your relationship with new fans right away can be the difference between a one time customer and a long-term buyer.

Think about your fan mail:

Every new fan that joins your page and hears nothing from you is a missed opportunity.

Every email that goes unanswered for days is a fan who’ll lose interest.

Research even shows that around 34% of subscribers churn within the first 30 days. Automations that target these fans after they join can drastically reduce that percentage.

Powerful.

4 Best Messaging Automations To Setup

Wait, there’s different types of automations?

Yes. And not all of them will serve you equally. These four automations for creators will give you the biggest bang for your buck.

1. Welcome Messages

If you’re only going to automate one thing, make it this.

When a fan subscribes to your page, follows you on social media, or joins your newsletter they should receive a friendly, welcoming message.

Your intro message should:

• Welcome them
• Inform them of what they can expect
• Give them a reason to engage ASAP

Welcome messages always perform better than any other automated message. Open rates hit 68.6% compared to the typical 20% open rate of normal messages.

3x better results with 0 effort after it’s written.

2. Scheduled Follow-Ups

This one most creators forget…

If a fan doesn’t hear from you in a while, they will lose interest.

Automated follow ups at specific intervals help you stay top-of-mind with your fans.

Here’s a schedule you can copy and paste:

• Day 1: Send the welcome message (above)
• Day 3: Ask them what type of content they enjoy
• Day 7: Welcome them to the club with exclusive content
• Day 14: Give them something extra special

Boom. You’ve just created a drip sequence to keep fans engaged without having to send a manual message every day.

3. Re-Engagement Messages

You’ll always have fans that stop engaging. Life happens. But that doesn’t mean you should just let them go.

Send automated re-engagement messages to fans that go quiet for a certain period of time. You want your message to sound natural and curiosity-sparking.

Like this:

“Hey there! You’ve been gone for a while. Just wanted to let you know there’s some new content you might be interested in.”

It works because your fans will think you personally reached out to them. More importantly, it provides them with a reason to check you out again.

Behaviour-based marketing messages (like this) improve customer retention vs one-way communications.

4. Upsells and Exclusive Offer Messages

Now that you’ve got a fan that interacts with your content. It’s time to start upselling.

Automated messages are great ways to upsell your fans without being overly salesy.

The key with these messages is timing. You don’t want to send the same offer to every fan.

Instead, create automated messages that are triggered by certain behaviours.

• A fan who has been subscribed for one month could receive an exclusive bundle.
• A fan who constantly engages with you could receive early access to content.
• A fan who hasn’t purchased anything gets 20% off their first purchase.

Sales that are triggered by specific actions feel less forced. Your fans are more likely to buy if they feel like the offer was made for them.

How To Keep Things Personal

This is where creators fall short…

“Hi [insertFanNameHere], Thanks for joining! Click [LinkToProduct] to get your special discount.”

Nooo. Please don’t automate a message like that.

Automation should free up your time while keeping your connection with fans authentic. Use these tips:

• Fan’s Name. Seriously… use their name. Every. Single. Time. You can program most apps to insert their name automatically. Use it.
• Sound Human. Conversational. Friendly. Real. Don’t let your automated messages sound like a robot is sending it. Read it out loud. If it sounds weird, rewrite it.
• Limit Automation. Automation should only take care of simple tasks. Real one-on-one conversations should not be automated. Fans can tell when they’re talking to bots.
• Edit Until It’s Perfect. You’ll never 100% nail an automation on the first try. Test your automations, monitor the results, and tweak as needed.

Automations should allow you to focus on creating, not lose that personal touch with your fans.

Conclusion

Small automations can go a long way for creators who are willing to leverage them. They save you time, allow you to stay engaged with fans, and helps you grow your business on autopilot.

Let’s recap:

• Welcome fans when they join
• Schedule follow up messages
• Create re-engagement automations
• Trigger upsells based on fan behavior
• Personalize EVERY message

The most successful creators right now aren’t working harder than you. They’re working smarter.

And automations are the perfect place to start. Don’t sleep on this opportunity. Choose one automation you can implement today and watch the compound effects it has on your channel.